Lucky Charms Shape
A very popular brand of breakfast cereal, Lucky Charms is manufactured by General Mills, in the United States. The explanation for their astounding success lies in the ingredients: multicolor marshmallow pieces and bits of toasted oats cut in a great variety of shapes. Every Lucky Charms shape gets children’s curiosity and increases the breakfast appetite. The bright colors and the regular change of the marbits composition also have a great influence in keeping a high sales level. Moreover, market surveys are conducted periodically to test the public response to the concept idea of the Lucky Charms.
Due to the nationalist Irish green symbolism, the green clover marshmallow was the only Lucky Charms shape that was not present in the packages produced for the UK. Otherwise, the first shapes made by General Mills counted the pink hearts, orange stars, yellow moons and the green clovers mentioned above. Afterwards, the Lucky Charms shape variety got even larger with the design of the purple horseshoes, the blue diamonds, the red balloons, the pots of gold and the hourglasses. In time some shapes get obsolete, which is why the manufacturer performs a reinvention of the Lucky Charms shape periodically.
Thus, the yellow moons and the blue diamonds underwent modifications, as the moons turned blue and the diamonds disappeared completely. Most of time, the change of one Lucky Charms shape passes without too much fuss, and only on special occasions it becomes a basis for various promotional commercials. The present-day form of the cereal include pink, blue and yellow rainbows, orange and white shooting stars, purple horseshoes, pink hearts, green leprechauns complemented by five points stars and whale shapes. The Lucky Charms shape stay actual in the packages from the very beginning is the pink heart that remains present with the brand even today.
The Lucky Charms shape represents the theme of the song or jingle describing the cereal box content. You will hear the rhymes in TV commercials or even listen it on the radio: children are the main targets as the rhyme is very easy to learn and sing. In recent years more changes occurred with the appearance of the yellow and orange hourglasses in 2008 complementing the former 2007 launch of the chocolate and berry flavors in addition to the classic marbits. Therefore, the Lucky Charms shape really works as a market strategy on which most of the advertising campaigns rely.
